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Beauty Guides
Where the Light Falls
How professionals place highlight, and why less of it looks more expensive.
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Beauty Guides
Step-by-step education on skincare, makeup, PMU, hair and everyday routines.
Guide 01 · SkincareBuilding a Routine in Four Steps
Guide 02 · MakeupThe Five-Minute Base
Guide 03 · PMUBefore Your First Appointment
Guide 04 · NailsPrep Is Everything
Expert Advice
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“Most sensitivity is not your skin. It is the number of products on it.”
Dr. Jelena Marković, dermatologist
Trends
Seasonal inspiration and what is changing in the beauty industry.
Winter 2026
SoftContour
Sculpting moves away from sharp lines. Professionals are warming the face with cream and blending until you cannot find the edge.
Read the trend30 OctTrend
Glass skin gives way to satin
27 OctTrend
Brown liner is the new black
23 OctIndustry news
Refills reach professional lines
